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FindWhat.com Announces New Local Search Solution For Distribution
Partner Network
Friday, September 24, 2004
The solution offers website publishers the ability to use a two-box
search implementation for their users. One box is for users to enter
a relevant keyword or keyword phrase, the other to indicate a geographic
territory. Many searchers don't realize that within a "one-box"
search box query they can add in a geographic identifier. By specifically
laying out a separate search box for the geographic portion, FindWhat.com
helps structure the search in a simple and easy-to-understand format
for the searcher. FindWhat.com will then parse out its advertiser
keyword ads that have a local identifier as it sends them to its
distribution partners, thereby returning very targeted results for
local searches. This augments FindWhat.com's recently announced
pay-per-call service, as pay-per-call advertisers choose the region
in which they wish their ads to be displayed. The local search market
is already here, and growing: according to The Kelsey Group, 25%
of all U.S. commercial searches are local in nature and the local
search market will approach $2.5 billion by 2008.
"FindWhat.com recognizes the market need for more local search
options," stated Rick Szatkowski, SVP/GM of FindWhat.com Network/Private
Label division of FindWhat.com, Inc. "By equipping our distribution
partners with the technical implementation to deliver local search
capabilities for its users, and the inventory of ads to fill the
local search queries, distribution partners are better able to satisfy
their users' growing thirst for local search results. In the week
since our launch of pay-per-call advertising, we have already seen
new advertisers offering new ad inventories - from bee supplies
to flooring, and existing online advertisers increasing inventories
in more 'traditional' online categories such as travel, flowers
and finance."
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