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Amazon's A9 vs The Rest
Monday, September 20, 2004
Amazon justifiably has a smile on its face - and that could be
because it stands a better than even chance of doing well - very
well - in the Search Engine stakes, so far led by the likes of Google
(of course) and Yahoo, with Microsoft coming up fast.
Amazon's A9 is clean, fast and simple. And very cool. Even the
url is good - www.a9.com. You can't forget it and it'll automatically
show up right at the top of saved bookmarks.
A9.com remembers searches and tells users if a search is new or
has previously been clicked on [Clicked 2 weeks ago ] [learn more]
Every search is stored in a History column, organized by time,
and you can switch between previous searches and sites visited.
"With the A9 Toolbar, the list of all sites you have visited
is accessible the same way," says Amazon.
"If you open the history column on a search result page, it
will give you search results of your own history followed by a list
of your entire history (as well as from your bookmarks and diary)."
The only but - (and it's a Big But, no pun intended ; ) is you
have to register with an A9 account to get these goodies.
If you'd, "prefer not to be recognized on our site, we recommend
that you use our alternate service located at generic.A9.com. On
generic.A9.com, we will not recognize your A9.com or Amazon.com
cookie. Information we gather on generic.A9.com will not be used
in our data analysis (other than to detect abuse) and will not be
used to personalize the services we offer you."
A9 is worth a look. And watch for the clickable pix that appear
on the right.
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