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New Toolbar From SEO, Inc.
Wednesday, November 10, 2004
Search Engine Optimization, Inc. unveiled a first-of-its-kind
toolbar that provides instant access to detailed information on
backward links to any website for all the major search engines,
giving marketing professionals a powerful new aid in their efforts
to maximize company Web rankings.
The SEO Inc. Toolbar Lite, available now as a free download,
enables users to research inbound links for Yahoo, Google, Google
indexed pages, AOL, DMOZ and MSN. Users can determine the total
number of inbound links to their own URLs and/or those of competitors
in real time, plus the number of links used individually by each
search engine in ranking a given site. This eliminates the time
and effort involved in researching each search engine separately
while also enabling users to conserve screen real estate that otherwise
would be occupied by multiple proprietary toolbars.
The SEO Inc. Tool Box Pro/Enterprise, a paid product scheduled
for early 2005 release, will raise the bar -- literally -- by listing
all backward links to each specified URL in order of importance.
The Pro version will also add research capabilities for Teoma, Hotbot,
DMOZ and Jayde, as well as trend analysis tools enabling users to
save reports and trace fluctuations in link popularity and Google
page rank for any site over time.
Marketers can use this information to track their own inbound links
as well as those of competitors, keep an eye on the behavior of
the most authoritative external sites to ensure that they remain
link partners, and map strategies to address losses or deficiencies
in their link popularity.
"These toolbars provide easy visibility into backward links
for the first time," said Garry Grant, president of Search
Engine Optimization, Inc. "Given the importance of the number
and quality of inbound links in a site's rankings, this information
can make a vital difference in search engine optimization campaigns."
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