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Google Accelerates The Web
Friday, May 06, 2005
New software to be offered by the search engine company would
route web requests through its computers to speed up retrieval.
Though the service will speed up normal web browsing, requests
for secure pages will not route through the service.
Users will be able to turn the service on or off once they have
it installed, or to have it not handle requests for specific sites.
Privacy advocates fear a database of web activity would be gleefully
targeted by law enforcement subpoenas, or even competing parties
in a civil action.
Google would likely use data aggregated by the service to help
with its advertising models, should they choose to do so. At this
time, the company has no plans to use the data immediately, according
to a Google spokesperson.
"There is a bit of a privacy tradeoff," said Marissa
Mayer, Google's director of consumer Web products. "We're making
the Web faster, but in exchange we do need to know what you're doing."
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