|
Google Acquires Picasa, Fends Off Competition
Saturday, July 17, 2004
Still pursuing its own IPO while fighting mounting competition
from Yahoo and Microsoft, search engine giant Google this week acquired
Pasadena, Calif.-based digital photo management company Picasa Inc.
Google has also rolled out a new feature called Browse By Name for
faster searching from Microsoft's Internet Explorer browser.
Google Inc.'s latest acquisition comes on the heels of the announcement
in May of a partnership with Picasa to improve photo publishing
on Google's Blogger service. Google added blogging to its roster
of services last year after acquiring Pyra Labs, the original creator
of Blogger.
Meanwhile, Google rival Yahoo this week announced its acquisition
of Oddpost, a Web-based e-mail service based in San Francisco. Yahoo's
move follows Google's entrance into the e-mail market with Gmail,
which the company launched in test mode three months ago...
| 
