|
AOL's Multimedia Search Has New Agenda
Thursday, December 02, 2004
Singingfish which was acquired by AOL a year ago has revamped
their multimedia search engine for the public.
Previously, Singingfish was more concerned with licensing their
technology to other companies, but now they have decided to put
it out there for users.
"We're introducing Singingfish as a destination site for the
first time," Singingfish vice president and general manager,
Karen Howe stated.
Singingfish plans to promote the search engine heavily due to the
significant increase in queries at their site.
"We've had a steady growing volume of queries. We went from
just 1,000 a day to 700,000 a day," Howe said. "As a specialty
search engine, we're starting to crack that cocoon and emerge a
bit further into more mainstream."
This relaunch enables Singingfish to "start to push what people's
expectations are around search and what they can do with audio/video
search," Howe commented.
"We changed the user interface pretty dramatically and added
a lot more controls to the search experience," Howe says.
"What we're able to do is to be the experimental playground,"
Howe said. "It will be great to try [features] on Singingfish.com
and see what the results are and then push out novel ideas. Those
ideas that work will find themselves in other implementations."
The beta is available now, and they plan to release more features
over the next year.
|
