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Feedster Launches RSS Feed Media Program
Tuesday, August 17, 2004
Feedster, Inc announced the launch of its RSS feed media program.
The Company's RSS search feeds will soon contain context targeted
ads from Kanoodle, Inc.
Alternatively searchers may opt to pay $10 per year via PayPal
to receive ad-free results under a Creative Commons license.
"Feedster delivers the most relevant search results from professional
news sources and individual commentary," said Scott Rafer,
CEO. "Integrating ads will help us grow our business. However,
we think users should have a choice as to whether ads are included
in their feeds."
To further their commitment to keep the public well informed, the
Company will donate 10% of the license revenue to Tech Soup, a trusted
technology resource that offers a variety of information and services
for the benefit of the nonprofit sector.
"Kanoodle is committed to providing our partners with the
most relevant ads and our advertisers with access to the best audiences,"
said Mark Josephson, SVP Marketing and Business Development for
Kanoodle. "Because our contextually targeted sponsored links
rely on a topic-based rather than a keyword targeting system, our
ads are more relevant to content. Feedster's customers will now
receive the highest quality sponsored links alongside their RSS
content."
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