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Why Paid Inclusion is better than PPC advertising
By Kristian Pulz
Why Paid Inclusion is better than PPC advertising When search engines
pay website owners a percentage of the bid cost, you're just looking
for trouble. This is the problem with Pay Per Click (PPC) advertising,
especially with smaller named search engines.
Many websites request or even pay there visitors to search a specific
search engine and click on a result. This just sends advertisers
fake leads and causes problems for the advertisers that paid for
the keyword listing. Many PPC search engines offer webmasters up
to 80% of the bid price.
For example : let's say I pay 'Example Search Engine' $1 for the
keyword Viagra, they then pay webmasters $.80 per visitor they send
that searches and clicks on a bided search term.
You can see why PPC can be a problem. Paid Inclusion offers a safer,
less expensive form of search engine advertising. You pay one price
to have your site listed in a specific search engine, often under
a specific keyword. Your site will also be updated on the search
engines data base more often then non paid sites. Paid Inclusion
costs and average of $25 a year per URL submitted. Plus the cost
goes down the more URL's you submit at one time. PPC usually starts
at $.01 per click being the cheapest bid per keyword, but you'd
be lucky to find a keyword that low that would result in any clicks.
Something to be aware of when advertising on PPC search engines.
Although you are paying for your site to be viewed in a search engine,
many times your site will show up on other people websites. This
is a common practice on both Google and Overture search engines.
Advertisers have to opt out of this service if they only want to
be shown in the search engine.
In my opinion, this will help reduce fraudulent clicks of your
paid search term. This isn't to say every PPC search engine is bad.
For example, Mamma.com
offers a fixed price per website category. They then rotate all
the websites in a category evenly. Websites big and small get their
advertising site seen the same amount of time. Before spending money
on a PPC search engine be sure to read how they protect advertisers
against fraudulent clicks. This will help make sure you get more
for your money.
If there was only a way to eliminate fraudulent clicks in PPC advertising.
It would make using this method of search engine advertising well
worth the extra costs. After all, you are getting targeted hits
to your site by people searching for precise keywords.
Kristian Pulz is the owner of http://www.Links2See.com
an internet directory and http://www.barterNsave.com
a direct partner of the First Barter Network.
He can be reached at webmaster@links2see.com
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