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Is Google having a tough time with their website limit?
By Martin Lemieux
If you are one to pay attention to what happens within the Google
realm, you might find yourself thrown for a loop these days. As
Google updates their results, it seems like they are having some
issues dealing with so many new websites popping up. Indexing 8
billion websites is quite an accomplishment for Google. As they
are reluctant to increase this number, they are faced with many
challenges in trying to keep some sites within these 8 billion pages
while losing some others, after each update they do to their database.
So how do you determine which listings to lose?
We've all heard of the "sandbox theory"! (New sites
are added to a group of other new sites until a certain amount of
time has passed and you've proven your worth. Once you've proven
your site is valuable, Google releases it within its regular search
results). It seems to me that if you don't own a large network of
websites that can easily increase the websites link popularity overnight,
your newly created website won't get hit as hard and is added to
the sandbox for only a certain period of time. On the other hand,
if you do own a large network of websites and increase the amount
of websites you have, your newly built website(s) will get hit harder
and may take a lot more time and promotional effort to get good
search rankings results within Google.
Let's take a look at why this may be true: 1st) It has been long
speculated that Google searches through the "WHOIS" data
base regularly ("WHOIS" - Contact record of who owns a
specific domain name). By doing this Google can now see who owns
what and how many domain names they own. By doing this Google can
now determine that "Company A" owns 25 websites. This
collection of 25 websites can now all be crawled to look for content
copying, ghost pages, mimic pages, irrelevant link directories,
etc. By knowing that you own 25 websites, Google can quickly determine
their worth and rank them accordingly. 2nd)
With this knowledge provided by the "WHOIS" data base,
Google can also see how many years you've registered each domain
name for. For instance, if you register all your domain names for
only 1 year, there is a possibility that you don't plan on using
these domain names for the long term. Instead, you may be using
these new domain names simply to keep up with new changes on the
internet and new standards in search engine optimization. On the
other hand, if you register all of your new domain names for the
next 5 years, it is more likely that you are going to use these
domain names in the future. This now gives more relevance to each
domain name you register for more than 1 year.
I am now recommending to all my clients not only to make sure to
register a domain name related to their country (i.e. Canada = .ca),
but to also make sure that they register their domain name for 5
years. If you are truly serious about increasing your business online,
why would you risk missing your domain name renewals every year
and possibly loose your domain name? Google may also look at how
long you've owned this website for! It may be true that by adding
your new website to the "sandbox", Google may also add
your website to a "history report".
This history report can give their database detailed information
about how old your website is. These days, I believe that it takes
about 6-8 months before Google updates your "history report".
By updating, I mean possibly releasing your website further within
search results. See, this combination of "who owns the domain",
"how long will you own the domain name", and "how
old is the website", can provide a more accurate report to
Google as to whether or not this website will survive, stay the
course, or provide great content. Through this "history report"
and "sandbox report", your website will go through an
"exam" after 6-8 months in order to determine whether
or not you are ready to play with the big boys online or whether
or not your website has what it takes to succeed online.
Until Google increases the amount of websites it will index within
its results, we are all going to have to battle to stay on top.
Internet marketing in general is becoming increasingly tougher with
every month that passes. It has finally caught up to us and we are
now starting to fight a hard battle. One more thing you may notice:
Google's cache (Snapshot image of your website when it crawls through)
is becoming a little wonky lately. One day Google will have an updated
cache, the next day it won't have a cache at all, and the following
day it will have a cache of your website from 2 weeks ago.
What does this all mean?
When Google crawls a certain page, it looks at everything. Let’s
take one specific internal page in your website. This specific page
may be ranked 10 different times within the search results for 10
different key searches depending on the content within that certain
page. As Google increasingly fights to keep certain pages, its cache
may be having a tough time keeping up and delivering the most relevant
cache to date. More times than not, the front page of a website
doesn't have a cache at all anymore! This is very interesting. It
may mean that your front page may not be the "key" anymore
since more and more people are trying to cram everything under the
sun within their front page.
It is possible that your "Main Sub-Categories" are weighing
higher in Google's eyes for the quality and relevance of your internal
content. What you want to do is to provide a clean map to all your
internal pages. Your front page was the best solution for providing
a map to all of your pages. Maybe these days, your front page should
be used only to link to your main "sub-categories" and
also to show your most recent posted content! I will leave you with
this. If you are new online or even an experienced marketer online,
buying many new domain names may not be the key to increase your
success right now
. Buying new domains should be a long term investment. Try increasing
the popularity of your already established websites in order to
gain more exposure for your business. Owning more domains increases
the amount of time and effort you need to promote each one. Like
I've mentioned many times before, owning a network of websites is
not enough! You need to expand your horizons online, increase your
content and create more business partnerships every chance you have.
For more of Martins articles, go here: http://www.smartads.info/newsletter
About The Author: Martin Lemieux is the president of the Smartads
Advertising Network. Smartads is here to help your business grow
online and offline. Visit us today! International: http://www.smartads.info
Smartads Canada: http://www.smartads.ca
Internet Marketing Tips: http://web-marketing.smartads.info
Business Resource Tips: http://mindpower.smartads.info
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