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Will Your Products Sell? How To Create A Demand Frenzy Around
Your Products
By Jeff Smith
To be successful with your online business, you need to find ways
to discover what people want so badly, they will pay almost any
price. The goal is to create a swarm of interest, activity, exposure
and demand for your product - but how do you tell in advance if
your idea or product will create such a frenzy? You may be surprised
by the number of tools available to you, at no charge, to tap into
pockets of demand online.
KEYWORD POPULARITY
To start with, you can tap into keyword popularity indexes - here
are some of the best:
- Overture Keyword Search Tool: http://inventory.overture.com/d/searchinventory/suggestion/
- Google Search Engine Trends: http://www.google.com/press/zeitgeist.html
- Yahoo Top Searches: http://buzz.yahoo.com/
- Lycos Top 50: http://50.lycos.com/
CONSUMER DEMAND
Next - you can tap into the ultimate online consumer sites - Ebay
and Amazon:
- Ebay Auction Big Ticket Items: http://pages.ebay.com/buy/bigticket/index.html
- AMazon Movers and Shakers: http://www.amazon.com/exec/obidos/tg/new-for-you/movers-and-shakers/-/books/002-5835206-2525607
- .Amazon Best Sellers List: http://www.amazon.com/exec/obidos/tg/new-for-you/bestsellers/-/books/
- Amazon Software Best Sellers List: http://www.amazon.com/exec/obidos/tg/new-for-you/bestsellers/-/software/002-5835206-2525607
- Amazon Video Games Best Sellers List:
http://www.amazon.com/exec/obidos/tg/new-for-you/bestsellers/-/video-games/002-5835206-2525607
ADVANCED KEYWORD ANALYSIS TOOLS
If you are really serious about online business and marketing, then
these two resources will help give you the edge:
- WordTracker: http://www.highertrustmarketing.com/part/wordtracker
- AdwordAnalyzer: http://www.infoproductcreator.com/part/adwanalyze
ONLINE EAVESDROPPING
There's no better way to figure out what people want than by "listening"
in on their conversations. In the offline world, you do that by
listening to your customers, attending conferences, clubs, societies
and networking institutions like the Chamber of Commerce or other
trade associations. The online equivalent are forums, discussion
groups, chat groups, business clubs, mentoring organizations, membership
sites, etc... When I want to test a new market, product idea or
concept - I type in my area of interest plus the words "discussion
forum" into Google and find a few active, high quality groups
to "listen" in on for a few days. Look for patterns, signs
of frustration and desire - you will no doubt find these very quickly.
You can even ask for opinions of information or services people
desire and would pay for - if you are subtle.
COMPETITIVE REVIEW
Believe it or not, you do WANT to find competition. If you are considering
a product in an area that seems to have NO competition, then be
concerned. To limit your risk and truly believe there is demand
for your idea, you need proof that a market exists AND that they
will spend money on your area of interest. The best proof of all
is a past history of spending money, you can find that by looking
- even networking with your competitors. Once you get a read on
the top 5-10 competitors in your field, purchase their products
and services - find out what they are offering and most important
- how you can improve on their offer to help your customers to achieve
their desires faster, less expensive, more complete or better way.
BUILD A LIST FIRST
A terrific way to tap into specific ideas for your own products
and services is to go ahead and setup a website aimed at your target
market, then offer related affiliate products - but most important...
Focus on building a list from the traffic you attract. Once you
have a few hundred people on your list, you can survey them, start
a forum, an interactive blog or use any other method to get their
feedback on ideas, products and services you could offer them. My
recommendation is to NEVER just leap ahead into developing products
that take months to develop BEFORE using the techniques outlined
above. Finally, there is a service that can take the mystery out
of finding niche markets and product ideas that has been just launched!
In fact, they even go so far as to offer you pre-packaged books
that you can immediately sell, or use the content as you wish in
several niche markets. This can cut your time down by months to
getting your own income-generating, niche products to market - it's
an incredible service, well worth investigating... http://www.highertrustmarketing.com/part/nicheology
Being smart about idea generation and testing is what separates
the TOP GUNS from everyone else online.If you want to be an elite
online business owner, use the techniques above to leap ahead of
your competition.
Discover how to create your own best-selling eBooks, Special reports
or books to sell online ...AND keep 100% of the profits. Limited
time complimentary access to 7-Part Minicourse will get you started
quickly and easily
Visit: http://www.highertrustmarketing.com
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