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Attack Smaller Searches To Get The Big Ones!
By Martin Lemieux
TAttack Smaller Searches To Get The Big Ones! By: Martin Lemieux
Searching online can not only be fun, but you sometimes need to
be downright inventive. For those of you who have been searching
online for years now, you've probably adapted ways & techniques
to find what you are looking for quickly.
Unfortunately when it comes to promoting your site, nothing out
there is classified as a quick fix. If people say it's a quick fix,
it probably has a major risk attached to it. Your ultimate goal
when promoting your site should be to acquire some of those "Big"
search terms online! For example, "Marketing Tips" or
"Marketing" in general.
The only way to ever come close to the Big Dogs is to start small.
Increase the search term and decrease your competition. Here's an
example of this, let's use "Marketing". Wow, what a powerful
search term, but someone has to get it, right? As of today, June
1st, 2004, if you search for "Marketing" you will get
72,700,000 results found within Google.
That's a tough one. Going further, let's add "Marketing Tips",
you get: 7,560,000 results found. Going a little further now, let's
add "Web Marketing Tips", you'll get around: 5,760,000
results found. Let's go beyond that for our final search, let's
add "Web Site Marketing Tips", you'll get: 4,940,000 results
found. Now take a good look at all those search terms, what do you
see right in the middle??? You got it, that oh so powerful term
called "Marketing"!
Are you starting to see the value of targeting larger search terms?
(Larger meaning more words attached to it). Eventually as time goes
on, once you've done your due-dilligence and worked hard at targeting
these larger search terms, search engines will start rewarding your
site with much smaller and more difficult terms to acquire. Another
way to accomplish this is to target your local market 1st. Instead
of targeting "Web Site Marketing Tips" as a whole, you
can target "Marketing In Hamilton, Ontario". By targeting
the area you live in, you not only target your local market 1st,
but you also setup your web site for success in the future market,
which ultimately, is the rest of the world! Let's just say I was
to remove "Ontario" from that search term "Marketing
In Hamilton, Ontario", how many cities are named "Hamilton"
???
Many more than you think! So in conclusion: Don't be afraid to
work for your key phrases and set your web site up for success by
targeting larger key phrases to increase your chances of better
search engine placements. In the end, you'll receive what you've
been after all along, more exposure for your enterprise! I hope
you enjoyed the article! Read more of Martin's articles online here:http://www.smartads.info/newsletter
About The Author: Martin Lemieux President Smartads - Affordable
Web Solutions http://www.smartads.info
& http://www.smartads.ca
Eye Catching Print Design http://3dimentionaldesign.com
Powerful Internet Marketing Tools http://www.thewebclinic.com
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