|
Are You Guilty of Stinkin’ Linkin’ Thinkin’?
By John Gergye
Do you know what kind of sites are suitable link partners for your
site? If you do give yourself a gold star since many seem not to.
At least based on the questions I get. You see most think small.
Too small. And limit the potential universe of perfectly good linking
partners.
In fact many seem to think relevant means "sites exactly
like mine". So if they had a site about "juggling
midget circus clowns" the small thinkers would say they
could only trade links with other juggling midget circus clown sites.
Hogwash. I call this stinkin’ linkin’ thinkin’ and
frankly it drives me crazy! Because there are any number of related
sites that have little to do with juggling midget circus clowns
but are still perfectly good link partners. Because their visitors
are just like the ones the owner of the clown site covets.
Remember too you typically get three things out of any link trade
PR Traffic Link Reputation (from the link text you use) Almost any
link trade should give you PR and Link Rep. While trading links
with relevant sites will get you traffic. Some more than others
naturally. But Here’s the Big Idea:
When you think relevant you really want to think in terms of related
families of sites. In the case of juggling midget circus clowns
that would include
- personal clown sites
- clown training
- balloon sculpting
- face painting
- clown costumes Broadening the scope a tad …
- circus companies
- family circus
- ringmaster schools
- circus books and videos A bit further afield would be…
- juggling sites
- juggling suppliers
- juggling training site plus if any such sites exist…
- lion tamers
- trapeze artists
- mime
- fire eating But I’d even go as far as
- kids entertainment
- birthday party sites
- or magicians even.
All of which says the juggling midget circus clown site owner
has a whole world of potential link partners that would be able
to deliver up appropriate traffic. And even if one didn’t flood
her site with traffic getting two out of three (PR and Link Reputation)
still ain’t bad. Okay but say you’re drawing a blank when
it comes to related sites. Here’s a short cut that can light
your linking efforts on fire. Since it gives you a quick feel for
appropriate types of sites to approach for links.
Type "YOUR KEYWORD resources" (with the quotes) into
the Google search box and hit enter. Obviously replacing YOUR KEYWORD
with your focus or theme keyword phrase. This search will return
all sorts of links pages and directories. Clicking on the listings
returned will quickly reveal related types of sites others are using
as link partners. For instance entering "clown resources"
returned among others this site www.clownresourcedirectory.com/.
By itself this one alone would give the owner of the juggling midget
circus clowns all the relevant site ideas she’d ever need.
Plus it can turn up some decent linking partners too! So banish
stinkin’ linkin’ thinkin’ from your mind right now.
Don’t handcuff your linking efforts by thinking small. Instead
think big. Expand your linking universe like this and soon you’ll
expand the number of links you’ve got to ride to higher Google
rankings.
Resource Box: - John Gergye shares more ideas like this in his
just updated eBook "Traffic From Google in 35 Days".
Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml/
Or test your search engine IQ by taking his seo quiz
http://www.traffic-test-tube.com/search-engine-quiz.shtml/
and get the free special report "Coming Out On Top".
|
