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Is your domain costing you traffic?
By Nicholas Dixon
You visited a great website some time ago that had some fantastic
information on it. It is not easily found in search engines results
so you decide to type the domain name into your favorite browser.
The problem is that the url spells out something like www.keyword-keyword-keyword-keyword-keyword.com.
Does that sound ethical to you?
It maybe helpful with those search engine rankings but for many
visitors that can be a pain in you know what to type out. For years
I worked in an internet café and was surprised to know that
many persons can’t type in a hyphen. Instead of finding out
how to do it, they just move on to an alternate site hence a loss
of traffic.
The average computer user can be a lazy fellow indeed. That’s
why there are so many keyboard shortcuts. He needs to complete his
task as soon as possible. Ever wonder why the Googles, Yahoos, Amazons
and Ebays of the online world are so successful? It’s because
there domain name play a significant role in there branding. There
are countless persons logging on for the first time each day in
search of information that can assist them in the iniation process.
It is imperative that your domain name play a major part in creating
a bond with your viewers.
For almost four years I marketed a free website that was hosted
on Geocities. My “domain” spelt out WWW.Geocities.com/Myname
which made marketing feel like running with an anchor tied to my
legs. I can’t even imagine the amount of traffic and credibility
that I lost due to that single factor. Does it work? It can and
sometimes it won’t. I believe that having a domain with too
many words in it can be a turnoff just like having a Geocities site.
It seems unprofessional for a company to have a name that contrasts
the credibility that they are trying to create. Some domain names
are like a cargo train several comportments long.
Why?
Since some search engines do not give any significance to the
meta keyword tag, some webmasters fill their domain with their keywords.
A good domain does not guarantee success as I found out. But a memorable
and easy to spell name can be beneficial to both you and your visitors.
You can have an easier time reaching them and they will have an
easier time finding you with a quick type in of your domain. I think
it is best to put your keywords for each page in your file name.
That way you, the search engines and your viewers all win.
Copyright © Nicholas Dixon
Nicholas Dixon is the creator of Jamaica’s first article directory.
Free content and information about a cool island town. Visit http://WWW.Oceanroc.com
to learn more…
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