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Search engine optimization secret that everybody ignores
By David Callan
Search engine optimization is a very critical task in the success
of any website. In recent times search engines seem to have complicated
this task further by their frequent changes in rules. This has caused
lots of anxiety as some of these changes have seen some sites lose
virtually all their regular traffic instantly as their rankings
have tumbled. This has further added to the confusion amongst webmasters
about search engines and their motivations. But no matter how mad
one gets at the search engines, there is little that they can do
to change the statistics which clearly indicate that well over 75
per cent of the traffic that most sites receive comes directly from
search engines.
However, there is a secret that an increasing number of webmasters
have discovered and are putting to good use. Whatever regular changes
search engines instigate, their motivation remains the same. Most
webmasters forget that there is currently very stiff competition
between the leading search engines. More so because it has become
abundantly clear that none of the top search engines are interested
in the runners up position. The search engine motivation This stiff
competition between search engines is focused on the customer, that
is the person who uses search engines to find information online.
The preferred search engine and therefore the top one will always
be the one that most satisfies the needs of that customer. So whatever
changes search engines make they will always be focused on improving
the search engine experience for surfers. It is not too difficult
to figure out what those who use search engines want, or even more
important, what they do not want. Anybody using a search engine
wants to be able to find what they are looking for quickly. Most
will be looking for the most detailed quality content on the subject
or information that they seek. This simply means that any website
that places its’ focus on the end consumer using search engines,
rather than on the search engines themselves is guaranteed to retain
their high ranking whatever changes search engines keep on making.
Can you dare assume that search engines do not exist?
So the most effective way to ensure that a website owner focuses
on the surfers is for them to direct their focus on them, just like
search engines are. It would help tremendously for them to start
operating as if search engines did not exist and fully concentrate
on ensuring that their sites have quality detailed content. The
dangers and harmful effects of webmasters focusing on search engines
are very evident. We have sites that use keywords so heavily that
it affects the quality of writing on their sites. Some sites have
even done worse, leaving their quality content intact but creating
keywords that are hidden to the human eye but visible to search
engines. In fact there are a whole lot of schemes on the net created
to fool search engines, which have no regard for the surfer or what
information they are looking for.
For instance there is plenty of software on sale online whose
promoters bluntly state is designed to fool search engines. These
are the sort of schemes that are causing so many constant changes
in the rules of leading search engines as they seek for ways to
combat any tricks that would favor undeserving sites in their rankings.
Content will always be king What all this means is that content
remains the most important search engine optimization tool. Just
take a closer look at all the leading google websites and try and
trace a common thread running through them all. You will quickly
discover that the quality of writing and content in these sites
is extremely high.
This means that any webmaster that makes an effort to provide quality,
relevant and detailed content on their site with the experience
of the surfer as their central focus will be using an extremely
powerful search engine optimization tool. If your content is good,
then you can post it at other websites complete with a detailed
resource box that directs traffic to your website. Quality articles
will usually end up being re-posted all over the net in an endless
viral effect that will create quality links back to your site. Search
engines still rank websites based on the links from other sites
leading to it so quality content has a double advantage. You will
of course need to do a thorough job of posting your articles to
various article directories, ezine publishers and announcement lists.
Article by David Callan.
David is an Internet Marketing professional and is the webmaster
of
http://www.akamarketing.com.
Visit his site for articles, tutorials and discussion on Internet
Marketing and search engine optimization.
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