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Run a successful link exchange program
By Joe Balestrino
Link Exchanges are a very time consuming project. The time it
takes to find the sites to exchange with, contact them and place
a link on your page can seem like an eternity. The hardest part
about link exchanges isn’t the research, it's the waiting.
This article will give you some tips to help speed response time
to your requests.
"How long does it normally take?"
you ask. The average wait can be 2 to 3 weeks, sometimes even longer.
The reason for this is that many people operate their web site as
a hobby or side business and may not be on top of their email. Keep
these timeframes in mind before you judge the successfulness of
a link campaign. The first step is to find sites related to your
web site that DO NOT have a large directory of links posted. You
want to link to sites that have less than 100 links on their link
page.
Their Page Rank (PR) should be at least equal to yours. Higher
is better, so always aim for the heavy hitters. Now, on to the business
of saving you time. Once you have located a site to contact, send
a short but poignant email. If your email is too long, it may not
be read.
What should be in your email?
First of all, your email should be personalized. Don't send the
same email to dozens of people, send one at a time. This will help
avoid being thought of as a spammer. The personalized touch shows
you are serious and that the email was sent by a real person. Nothing
says "this is of little importance to me" like a form
letter, so avoid using them. The letter should also include: The
HTML code to your text ad. This will make it easier for people to
add your link to their site. A link to your link page. This will
make easier for whom ever you are requesting a link from to find
your page. Also, if they ask for you to link first, do so. If you
have already been to their site (and certainly you should have if
you are requesting a link), you will more than likely know if they
want a good faith link up. The email you send them should have a
confirmation that their link is up and that you are requesting a
reciprocal link.
Once you make contact with the web site owner, how long will
you wait?
A week? Two weeks? Honestly, it may be a month before you see your
link unless you show some persistence. It doesn't always depend
on how often they do updates. I would contact them once a week after
your initial inquiry after checking their site first. They may have
placed a link up without notifying you. So, in summary: Spend time
finding sites that will be an asset to your enterprise to save time
by not corresponding with those that won't. Succinct, personalized
E-mails Include all coding and links necessary to make it easy on
the site you want to exchange with Research their link policy ahead
of time
Be persistent Link exchanges are very time consuming. It takes
patients and great recorded keeping to keep track of who has and
has not added you. I do this with an excel spread sheet. It makes
keeping track a lot easier to do. Especially, if you are doing large
link campaigns. Good luck.
For more information on SEO visit http://mr-seo.blogspot.com
Or, http://mrseonewz.blogspot.com
for the latest on SEO news. For a free web site evaluation visit
http://www.mr-seo.com
For more information on SEO visit http://mr-seo.blogspot.com
Or, http://mrseonewz.blogspot.com
for the latest on SEO news.
For a free web site evaluation visit http://www.mr-seo.com
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